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Independent Agency Secures Top Honors and Dual Category Finalist Status for "Turning a Nonprofit into a Car Company" NEW YORK, NY — May 13, 2026 — Bray & Co has been officially named to the prestigious Top 40: Classic 2026 by Indie Agency News, receiving the program’s highest honor for its work with DarkSky International. The recognized campaign, "DarkSky International: Turning a nonprofit into a car company," did more than just grab attention; it was an innovative idea that

Turning the Page on Legacy Internet NEW YORK, NY — Apr 20, 2026 — The wait for the fiber future is over. Bray & Co is proud to announce the launch of "The Fidium Effect," a massive 360 brand campaign that seeks to mark a definitive turning point in the internet industry. Designed to fuel Fidium’s aggressive nationwide expansion, this campaign moves beyond simple connectivity to highlight the powerful, even life-changing sensation that comes with better internet. It’s a bold r

Bray & Co Appoints Creative Directors Stefan Danielski and Martin Schneider to Strengthen B2B and Consumer Creative Firepower New York, NY — Bray & Co today announced the appointment of Stefan Danielski and Martin Schneider as Creative Directors, a seasoned creative partnership that brings deep experience across B2B, technology, and consumer brands. The hire reflects Bray & Co’s continued investment in senior talent and its commitment to helping brands rise above increasingly

Detroit, MI — January 2026 — In the days following its debut at the Detroit Auto Show, the DarkSky One, the concept car created by Bray & Co for DarkSky International, begins generating a level of earned media attention rarely seen for a nonprofit-led campaign, particularly one rooted in environmental advocacy. What makes the reaction notable is not just volume, but breadth. Coverage spans automotive, design, technology, environmental, and marketing press, signaling that the

Detroit, MI — January 2026 — Bray & Co launches DarkSky One, a fully realized concept car created for DarkSky International, at the Detroit Auto Show, using the world’s most visible automotive stage to reframe a global environmental issue that has long struggled to break through public consciousness. DarkSky One is not a prototype for production, nor is it an exercise in automotive branding. It is a purpose-built concept designed to do something more ambitious: make light pol

Bray & Co Appoints Sophia Pellettiere as Managing Director to Strengthen Integrated Creative and Media Leadership New York, NY — Bray & Co today announced the appointment of Sophia Pellettiere as Managing Director, reinforcing the agency’s integrated creative and media model and its continued focus on helping brands rise above increasingly crowded and performance-driven categories. Pellettiere brings a rare combination of creative instinct, media fluency, and leadership exper

New York, NY — October 2025 — Bray & Co returns to the Advertising Week New York stage as part of a session tied to DarkSky and Kevin Bacon’s Six Degrees organization, contributing to the Purpose Produced initiative, a program focused on using creativity and storytelling to drive awareness for social and environmental causes. The second appearance marks a shift in context, but not in point of view. Where Bray & Co’s earlier presence at Advertising Week centers on category-lev

New York, NY — October 2025 — Bray & Co takes the stage at Advertising Week New York alongside Fidium Fiber, using the forum not to unveil creative work, but to challenge how utility and service brands think about creativity, differentiation, and effectiveness in categories long dominated by sameness. The session arrives at a moment when many senior marketers are questioning whether the operating assumptions that have defined utility marketing for years are still serving them

AUCKLAND, NEW ZEALAND — Oct 3, 2025 — Teremana Tequila, the ultra-premium, small-batch tequila founded by entrepreneur and actor Dwayne “The Rock” Johnson, has officially landed in New Zealand. This market entry follows a period of explosive growth that saw Teremana outpace category trends by 42%. The brand is built on the ethos of "Mana", good energy, gratitude, and community. In that spirit, the tequila is handcrafted in the Highlands of Jalisco, Mexico. The portfolio of Bl

Solving the Ultimate Holiday Dilemma: The "Don't Bring Anything" Kit New York, NY — June 13, 2025 — We are beyond thrilled to announce that our holiday activation for Dwayne "The Rock" Johnson’s Teremana Tequila has been officially shortlisted for the 2025 New York Festivals Advertising Awards! In an industry often defined by high-pressure holiday tropes, we managed to rise above the noise by solving a very real, very human problem. This creative product stunt earned top hon

A Creative Breakthrough in the Internet Industry New York, NY — June 12, 2025 — Let’s be honest: most internet service provider advertising is about as exciting as watching a loading bar crawl across a screen. But when Fidium Fiber decided to rise above the static, we knew we had to do more than just talk about speed; we had to make people feel it. Today, we’re thrilled to announce that our ambition landed us on the 2025 New York Festivals Advertising Awards Shortlist. Award

Elevating America’s Favorite Fiber Provider Beyond the Category NEW YORK, NY — May 22, 2025 — When you redefine expectations, you redefine the market. Which is why Bray & Co is thrilled about the launch of "Floating on Air," a massive integrated 360 brand campaign for Fidium Fiber. It resulted in the brand’s highest recorded year-over-year growth in new fiber sales, a major lift across every awareness metric, and a 2X increase in click-through rates. This campaign was designe

From Market Leadership to Extraordinary Brand Survival New York, NY — April 2, 2025 — We are incredibly proud to highlight the transformative impact Bray & Co has delivered for Portacool, the pioneer in portable evaporative cooling. In a category plagued by low-cost lookalikes, our strategic repositioning helped Portacool rise above functional parity to achieve massive business results: growing revenue from $90M to $120M over just two years. This wasn't just a win for the b

The gourmet candy tempts the masses with delicious and healthy flavor at Expo West. Anaheim, CA — Mar 10, 2025 —Chimes Ginger Chews officially took the Natural Products Expo West floor by storm, delivering a high-voltage brand experience that made competitors look lackluster. In a sea of thousands of exhibitors, Chimes secured its position as a flavor authority, turning heads and tempting palates with a masterfully curated presence. Inside the World of Expo West Expo West is

Getting the audience to unplug and enjoy time together with Teremana. New York, NY — Mar 3, 2025 — Fresh off a record-breaking streak where Teremana Tequila crushed category growth by 42%, Bray & Co is officially launching its latest creative catalyst: Teremana Time. By positioning Teremana as the brand for those seeking genuine connection, Bray & Co has established a competitive differentiation that moves far beyond the superficial elite or the high-volume party crowd. They

New York, NY — March 2025 — Bray & Co’s selection as Creative Agency of Record for Fidium Fiber begins to generate industry conversation, reflecting a broader shift in how utility and service brands are rethinking the role of creativity in driving growth. While no creative work has yet been developed or launched, the appointment itself is notable. Internet service remains one of the most commoditized categories in marketing, with brands competing largely on identical claims a

New York, NY — February 2025 — Bray & Co is selected as Creative Agency of Record for Fidium Fiber following a competitive pitch, marking the beginning of a new creative partnership for the fast-growing fiber internet brand as it looks to differentiate in one of the most crowded and commoditized categories in marketing. Internet service is a category defined by parity. Speed, reliability, and price dominate the conversation, yet nearly every brand makes the same promises usin

Sparking fan engagement, with 13,500+ stories of real mana shared. New York, NY — Jan 10, 2025 —Bray & Co is proud to announce the success of the 2024 Teremana Holiday campaign, "Home is Where the Mana Is." This powerful initiative didn’t just meet benchmarks—it shattered them, inspiring fans to submit more than 13,500 authentic, heartfelt holiday stories. Authentic Engagement as the New Standard Research showed that 78% surveyed feel disconnected from their loved ones and se

New York, NY — January 2025 — Bray & Co announces the opening of its first physical office, The Inspo Hub, marking a significant milestone for the independent agency as it continues to scale while maintaining its senior-led, creativity-first approach. Located in New York City, The Inspo Hub is conceived not as a traditional agency office, but as a flexible space designed to support collaboration, creativity, and cultural connection. The opening reflects Bray & Co’s belief tha

DUBAI, UAE – Nov 11, 2024– Teremana Tequila, the ultra-premium, award-winning tequila founded by entrepreneur and actor Dwayne “The Rock” Johnson, has launched in the UAE/Dubai market. A special VIP party celebrated the debut, with Esquire Middle East joining in the festivities. Partners in the Launch Gulf Beverages and Teremana premiered the tequila with an exclusive, regional, duty-free debut. After the one-month run, it began to sell across the domestic market in the area