MARCH 2025 | BRAY & CO REVEALS "TEREMANA TIME": A CREATIVE CAMPAIGN CELEBRATING GENUINE CONNECTION

Getting the audience to unplug and enjoy time together with Teremana.

New York, NY — Mar 3, 2025 — Fresh off a record-breaking streak where Teremana Tequila crushed category growth by 42%, Bray & Co is officially launching its latest creative catalyst: Teremana Time. By positioning Teremana as the brand for those seeking genuine connection, Bray & Co has established a competitive differentiation that moves far beyond the superficial elite or the high-volume party crowd. They have tapped into the brand’s core values of gratitude, togetherness, and celebration — or the spirit of mana and keep rolling out creative infused with authenticity.

The Flavor: More Than a Drink, It’s a State of Being

Bray & Co brought Teremana home for both special and everyday occasions. Teremana Time is about when the "first drink of the evening" accidentally turns into three hours of laughter. It is a mindset that inspires people to put down their phones, mix Teremana cocktails, and simply be present. Whether it’s a backyard BBQ, a rainy day potluck, or a low-key game night, this campaign celebrates the "Mana Makers" who know that the best memories are found in the authentic imperfections of everyday life.

The Vision: Gratitude, Togetherness, and Mana

At the heart of the campaign is the spirit of "Mana"—the core value of founder Dwayne "The Rock" Johnson. Teremana Time is a direct reflection of Johnson’s own ethos of gratitude and togetherness, inviting the world to rise above the status-seeking of the tequila industry. By focusing on sharing mana through batched cocktails and group toasts, Bray & Co. has created a resonant narrative that makes Teremana synonymous with the people’s tequila.

The Engine: A 360-Degree Integrated Approach

This launch is part of a larger integrated 360 brand campaign designed to capture attention during the moments that matter most. Bray & Co is deploying sophisticated media tactics, including triggers on social media that encourage users to host their own "Teremana Time" gatherings. This breakthrough strategy combines high-impact digital search, influencer partnerships, and seasonal landing pages to turn a digital message into a physical celebration.

About Bray & Co

Bray & Co. is a creative agency dedicated to building brands that matter. By focusing on authentic storytelling and strategic innovation, they help partners like Teremana Tequila achieve competitive differentiation and meaningful growth in saturated markets.