January 2026 | Bray & Co Boosts Creative Power with the Addition of Two Additional New Creative Directors

Bray & Co Appoints Creative Directors Stefan Danielski and Martin Schneider to Strengthen B2B and Consumer Creative Firepower

New York, NY — Bray & Co today announced the appointment of Stefan Danielski and Martin Schneider as Creative Directors, a seasoned creative partnership that brings deep experience across B2B, technology, and consumer brands. The hire reflects Bray & Co’s continued investment in senior talent and its commitment to helping brands rise above increasingly crowded and commoditized categories.

Danielski and Schneider join Bray & Co as a long-standing creative team, known for their ability to turn complex business challenges into clear, emotionally resonant ideas that drive real commercial impact. Their work spans high-growth B2B brands, technology platforms, and consumer businesses, making them uniquely suited to Bray & Co’s hybrid model, where brand building and performance are designed to work together, not in silos.

“Stefan and Martin are the kind of creative leaders we build this agency around,” said Peter Bray, Founder and Executive Creative Director of Bray & Co. “They know how to make complicated things feel simple, human, and meaningful. They’re just as sharp building long-term brand platforms as they are creating work that drives action. That combination is incredibly rare, and it’s exactly what our clients need right now.”

The duo’s appointment significantly strengthens Bray & Co’s B2B creative offering, an area of increasing focus as more B2B brands look to differentiate through emotion, storytelling, and distinctiveness rather than function alone. At the same time, their deep consumer experience ensures ideas translate seamlessly across categories, channels, and audiences.

“B2B brands are facing the same challenge consumer brands have faced for years,” Bray added. “Too much sameness, too much functional language, not enough feeling. Stefan and Martin understand how to help brands break that pattern and rise above it.”

Danielski and Schneider will work closely with Bray & Co’s strategy, media, and production teams, helping lead creative across brand platforms, integrated campaigns, and full-funnel systems for both B2B and consumer clients. Their arrival reinforces Bray & Co’s senior-led model, where experienced creative leaders are directly involved in shaping strategy, ideas, and execution.

“Bray & Co has built something special,” said Danielski. “There’s a real belief here that creativity should move people, not just check boxes. That mindset creates better work and better outcomes.”

Schneider added, “What drew us to Bray & Co was the clarity of the point of view. The focus on rising above categories, not just competing within them. It’s an exciting place to build ideas that actually matter.”

The hires come during a period of continued momentum for Bray & Co, which has earned recognition for its work across B2B, CPG, technology, and lifestyle brands by combining emotional storytelling, strategic rigor, unique media buying and senior creative leadership.