FIDIUM FIBER & ALOE BLACC WIN BIG AT 2025 NEW YORK FESTIVALS AD AWARDS

A Creative Breakthrough in the Internet Industry

New York, NY — June 12, 2025 — Let’s be honest: most internet service provider advertising is about as exciting as watching a loading bar crawl across a screen. But when Fidium Fiber decided to rise above the static, we knew we had to do more than just talk about speed; we had to make people feel it. 

Today, we’re thrilled to announce that our ambition landed us on the 2025 New York Festivals Advertising Awards Shortlist.

Award-Winning Performance: The Shortlist Honors

Our "Broken Ad" campaign proved that competitive differentiation is possible even in the most crowded markets. The New York Festivals recognized this work in two prestigious categories:

• SMALL AGENCY: BEST USE: AUDIO/RADIO

• SMALL AGENCY: Products & Services: Utilities

  
  

How We Hacked the Radio Format with Aloe Blacc

Our secret weapon? A creative partnership with Grammy nominee Aloe Blacc. As part of a larger integrated 360 brand campaign, we didn't just buy a radio spot; we "hacked" the format. By starting with a glitchy version of Blacc's song "Breakthrough," we mimicked a poor connection to grab the ears of listeners.

When the audio snapped into high-definition perfection, the message was clear: this is what a premium fiber connection sounds like. This "show, don't tell" strategy helped a utility brand inspire real engagement in a medium where ads are usually tuned out.

Setting a New Standard for Creative Agencies

Helping an internet company stand out is a challenge our creative agency has been embracing head-on. By disrupting expectations here, we positioned Fidium not just as another ISP, but as an industry leader.

View the official shortlist honors here: New York Festivals 2025 Shortlist