OUR Inspiring People
SOPHIA PELLETTIERE
Managing Director
Sophia brings decades of experience leading brands, businesses, and integrated marketing programs across both B2B and B2C. An account management veteran she thrives on turning complexity into clarity, helping clients navigate challenges, uncover opportunities, and move brands forward with purpose. Sophia leads with the belief that people come first, and the work a close second.
What Inspires You?
Sophia is inspired by the small, seemingly ordinary moments most people overlook. Small interactions, old shop windows, train platforms, quiet landscapes, or the electric unpredictability of a city.
KELLY MERTESDORF
SVP, Creative Strategy
Kelly is an advertising and brand strategy leader with expertise spanning account management, client service, creative strategy, and integrated marketing communications. With a background in both strategy and agency leadership, she specializes in building strong client relationships, leading cross-functional teams, and developing campaigns that connect business goals with culturally relevant storytelling. Kelly has extensive, multi-category experience in brand platform development, creative communication strategy, and integrated advertising. Known for her thoughtful leadership style, strategic thinking, and ability to bring clarity to complex challenges, she is passionate about helping brands grow through smart, human-centered communication.
What Inspires You?
Outside of work, Kelly has both nerdy and non-nerdy pursuits... Ok, they're mostly nerdy - trivia, soccer, dogs, absurdity and Wikipedia rabbit holes.
PETER BRAY
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Executive Creative Director
As Executive Creative Director of Bray & Co, Peter Bray has built an agency that runs toward difficult marketing problems and helps ambitious brands rise above. A former C-suite leader at Saatchi & Saatchi, with experience across WPP agencies, Peter brings the rare combination of creative instinct, strategic clarity, and commercial discipline. He has led highly effective work for some of the world’s most recognized brands, including Cheerios, Duracell, Tide, and AESOP. Sought after for his ability to inspire marketers, sharpen brands, and create work that moves people and markets, Peter is one of advertising’s most respected creative leaders, with effectiveness always at the center of the work.
What Inspires You?
Difficult marketing problems, the Bray & Co team, and seeing creative results.
NICOLE COLLINS
Director, Creative Strategy
Nicole is a client services professional specializing in fully integrated advertising campaigns and production for a range of brands and categories, including deep experience in CPG. She’s passionate about ensuring the success of strategic creative work that makes a positive impact and drives business for her clients. She also loves art and culture, especially in her New York neighborhood, and in between meetings she’s probably day dreaming about traveling.
What Inspires You?
Nicole is deeply inspired by music that makes her move, TV and film that make her feel, books that help her explore other worlds, and conversations that make her think. Also, people. Especially people with kind hearts, open minds, and interesting stories.
KATELYN WYNECOOP
Senior Creative Strategy Manager
Katelyn excels in hyper-current cultural analysis, dynamic brand development and management, and fostering an enjoyable working relationship with clients. With a unique hybrid background in creative, strategy, and project management, she has successfully shaped campaigns for notable clients like Teremana Tequila, Chimes Ginger Chews, Fidium Fiber Internet, plus over 25 brands in the real estate sector. Her expertise shines brightest in the luxury hospitality, CPG, and health and wellness space. When she isn’t digging into the latest trend or cheering a carrying project over the finish line, Katelyn can be found reading, supporting the arts, and working her way through every restaurant in NYC.
What Inspires You?
Katelyn is inspired by film, literature, and the origins of societal trends at large. Exploring a unique perspective is her favorite pastime. She equally enjoys the act of digging into the "why" behind how something broke through the cultural zeitgeist as she does simply find herself awestruck and appreciative of creative execution that speaks for itself. She is endlessly fascinated by the power of originality.
KARA BOCK
Senior Creative Strategy Manager
Kara is a creative strategist and account leader with experience spanning social media, brand development, and integrated marketing communications. She has worked across a range of industries, including CPG, QSR, B2B, and real estate, contributing to large-scale campaigns and content strategies. Known for blending cultural relevance with thoughtful storytelling, Kara brings a sharp creative perspective and collaborative approach to every project. She is especially passionate about helping brands build distinct voices and meaningful audience connections across digital and social platforms.
What Inspires You?
Kara is deeply inspired by pop culture, visual art, music, film, and the evolving aesthetics that shape how people express themselves. She’s especially drawn to creative work that captures a distinct point of view, whether through sharp storytelling or streaking design, she loves something that leaves a lasting impression. From internet culture to gallery spaces, she’s fascinated by the way art and media influence identity, conversation, and connection.
JUSTINE LANIADO
Project Manager
Justine is a strategic Marketing Project Manager who fosters growth through workflow optimization and
innovative campaign development. Specializing in cross-functional collaboration, brand planning, and trade marketing, she excels at end-to-end event and campaign execution. With 8+ years in task management experience leading marketing initiatives across digital and traditional media with luxury and CPG brands, she values delivering informed strategic process solutions and distinctive brand-aligned campaigns that exceed performance metrics.
What Inspires You?
Justine is inspired by various forms of literature and art. Recent broadway plays and musicials she's seen, as well as works of Fiction keep her mind buzzing. Whenever she leaves a show or finishes a book, it is with new perspectives and conversation-starters that lead to more creative discussions and discoveries.
STEFAN DANIELSKI
Creative Director, Art
Stefan brings over two decades of creative leadership to Bray & Co, driven by a simple but powerful philosophy: Have fun. Be kind. Do great work. It’s a formula that has fueled breakthrough content across media, industries, and borders. An original thinker and collaborative leader, Stefan believes the best ideas come from strong relationships between colleagues, clients, and audiences. His creative sensibilities are matched by his ability to guide teams toward work that inspires, connects, and endures. He brings humanity to every piece of content, pushing ideas from good to unforgettable.
What Inspires You?
Stefan's kids inspire him in amazing ways he never expected. At the same time, they keep him grounded in what’s real and important. So inspiration and reality aren’t opposites at all, but two things that make each other stronger.
MARTIN SCHNEIDER
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Creative Director, Copy
No one wants to read it, now write it. That's how Martin begins every project. Because whatever your message, whatever your medium, you have only a few moments to grab your audience’s attention… then maybe a few more to convince them to keep reading, or listening, or watching. Compelling creative for Arm & Hammer, French’s, NYU, Brother, Fidium, BDO, and a whole bunch of other B2C & B2B brands. Yeah, and what else? A dozen or so crossword puzzles for The New York Times, word puzzles on NPR, renovated a 170-year old brownstone, and still found time to raise 3 kids.
What Inspires You?
Simplicity is inspiring. For him, it’s also motivating. Almost without exception, ideas that get noticed – in film, in music, in art, in business, in culture, in relationships, in life – have managed to cast aside the complexities, to uncover that simple something that resonates because it’s been true all along. Really, is anything more rewarding than an aha moment?
DAN ROZENBLUM
Associate Creative Director, Copy
Dan is a writer with a math degree. He's an English language "expert" who first learned Russian. He's a 1st-gen child of ex-Soviet immigrant parents who still aren't sure why he's not a doctor or a lawyer. Sorry Dan's mom, but he's been a little busy with things like: copywriting & cooking up creative (at agencies, in-house, and freelance), a book editing stint, living in 8 cities, perfecting my french toast recipe, watching scary movies, getting scared and turning on all the lights in his house, and somehow getting sent on a nationally organized press tour of Kazakhstan for European journalists. (He's neither European nor a journalist).
What Inspires You?
Sitting outside. Homemade hummus. Good bad movies. 8 hours of sleep. A nice campfire. The soundtrack to Succession. This one pair of pants I simply don't fit into anymore.
ALLIE SMITH
Senior Art Director
Allie shapes ideas and visual worlds. For her, it’s all about fostering a concept from its earliest spark and guiding it all the way to execution in a way that feels completely seamless. She's brought this approach to brands like Wyndham Rewards, Match.com, Teremana Tequila, Magellan Jets, the Marcus Samuelsson Group, and many others. Allie aims to create a genuinely collaborative process by blending strategic thinking with effective design to make work that really works.
What Inspires You?
Allie finds her inspiration in architecture and a good walk, ideally with someone else along to swap stories with. She finds looking at the world from someone else’s point of view the best way to spark creativity.
DESSI PRICE
Design Director
Born and raised in Bulgaria, Dessi brings a distinct cultural perspective, a resourceful approach, and over two decades of advertising experience. She has shaped high-impact campaigns across diverse sectors, including food, finance, healthcare, and non-profits. Dessi approaches every project with deep curiosity. She is inspired by the intersection of solving user pain points and achieving business goals, while offering moments of delight and surprise for the audience. As the Design Director at Bray & Co., she leads and mentors a talented team to drive creative excellence across digital, social, print, and video platforms. Dessi’s sharp eye for design ensures each asset aligns with brand strategy, consistently delivering quality and cohesiveness across every application.
What Inspires You?
Dessi's ultimate source of inspiration is traveling and immersing herself in different cultures. When she's at home, she disconnects from screens by diving into tactile hobbies like hand-lettering, food stop-motion animation, and cooking—always followed by photographing her latest creations.
MARIANA GARCIA
Design Studio Manager
Mariana is a Marketer with 9 years of experience leading and working with creative and operational teams across tech, advertising, and tourism industries. As Design Studio Manager, she is the operational backbone of the agency’s Design Studio. Overseeing creative projects from social campaigns, digital ads to brand design and print collateral, she manages: workflows, resources, and timelines that bring big ideas to life, ensuring the studio always runs with clarity and efficiency.
What Inspires You?
Mariana always feels inspired by the people around her, because she can learn a lot of things from each of one of them. Working with talented people filled of great ideas and honest feedback. Be able to connect in a different way with so many talented creative souls in BAC.
SONIA ORTIZ
Senior Graphic Designer
Think of Sonia as a human swiss army knife. She wears many hats to get the job done. With over 25 years of experience, Sonia has been able to bring many concepts to life with the help of her collaborators and bright ideas. Her experience spans across digital, social, interface, and print design. When not creating, she can be seen practing her muay thai teeps at the gym or just hanging out with tuxedo cat Guapa.
What Inspires You?
Sonia draws inspiration from art and music. At this moment, she is enjoying learning about essential oils and scents so she can create her blend.
MARIA EATON
Cultural Strategist
Maria has a background in influencer marketing, social strategy, and brand positioning. She enjoys helping brands better understand the true human beneath the "consumer profile" label through insights and by finding thoughtful ways to turn those insights into connection. Maria is especially interested in the space where creativity, culture, and strategy overlap, and she likes translating trends and consumer behavior into ideas that feel relevant and human.
What Inspires You?
Maria is currently inspired by community, minimalism, architecture, music, individuality, and the idea that some of the most meaningful connection and perspective come from tension, disagreement, and emphatic communication.
MAX COHEN
Inspiration Concierge
Max is BAC's Inspiration Concierge - a hybrid role supporting the company's productions as well as being the operational backbone of our NYC office. With a background in Production and Logistics, Max is truly passionate about helping people be their best and do their best work.
What Inspires You?
Max is inspired by the amazing people he gets to work with every day, as well as the endless creative opportunities that NYC has to offer.
WE CAN'T WAIT TO INSPIRE YOU
Let's Talk
The Bray & Co team is ready to help you Rise Above your category, goals, and expectations to redefine what’s possible for your brand.
New Business: peter@brayand.co
Tel: +1 (929) 309-0181
595 Broadway
Floor 3
New York, NY
USA
Yes, we are always looking to hire the best of the best. Email careers@brayand.co
