MARCH 2025 | CHIMES GINGER CHEWS AND BRAY & CO REDEFINE STANDOUT PRESENCE AT EXPO WEST

The gourmet candy tempts the masses with delicious and healthy flavor at Expo West.

Anaheim, CA — Mar 10, 2025 —Chimes Ginger Chews officially took the Natural Products Expo West floor by storm, delivering a high-voltage brand experience that made competitors look lackluster. In a sea of thousands of exhibitors, Chimes secured its position as a flavor authority, turning heads and tempting palates with a masterfully curated presence.

Inside the World of Expo West

Expo West is the Super Bowl of the natural products world. The sprawling, high-energy event is where the next big trends are born and only the bravest brands stand out. Held annually in Anaheim, it is the perfect stage to showcase Chimes’ commitment to quality and bold, authentic flavor. This marks the 15th year that Chimes has been a prominent presence at the event.

Chimes is Ginger, Perfected

Chimes chews aren’t just a snack, they are a family tradition of taste and healing. Known for their world-class gourmet ginger chews, Chimes uses real ginger and time-honored techniques to create a chew that is as intense as it is refreshing. From their classic Original to the adventurous Peppermint and Peanut Butter blends, Chimes remains the gold standard for those who demand more from their ingredients. Unlike sugary candies that are harmful to people’s health, Chimes delivers benefits. It’s 100% vegan, non-GMO, and gluten free. These ginger chews aid digestion, reduce nausea, help fight cold and flu symptoms, and provide healing comfort.

Bringing Chimes to the Tradeshow Floor

A strong creative partnership between Chimes and the marketing experts at Bray & Co elevated the brand’s presence. To ensure Chimes didn't just participate but dominated, Bray & Co architected a cohesive and bold set of brand collateral that helped Chimes rise above the noise. This included high-impact booth designs, custom-designed packaging, and a comprehensive "Product Showcase" that put Chimes’ naturally delicious and hard working candy front and center.

Bray & Co also delivered a suite of promotional assets—from digital invites and emails to a curated team wardrobe—that ensured every touchpoint felt premium and intentional. On the chaotic expo floor, this level of competitive differentiation was essential in a marketplace where first impressions are everything.