DECEMBER 2025 | BRAY & CO ADDS INTEGRATED MANAGING DIRECTOR SOPHIA PELLETTIERE

Bray & Co Appoints Sophia Pellettiere as Managing Director to Strengthen Integrated Creative and Media Leadership

New York, NY, Bray & Co today announced the appointment of Sophia Pellettiere as Managing Director, reinforcing the agency's integrated creative and media model and its continued focus on helping brands rise above increasingly crowded and performance-driven categories.

Pellettiere brings a rare combination of creative instinct, media fluency, and leadership experience, with a proven ability to connect brand storytelling, audience insight, and channel strategy. Her appointment strengthens Bray & Co's ability to design ideas that are not only emotionally resonant, but built to perform across the full funnel, from brand platforms to the media environments where decisions are actually made.

"Sophia understands something that has become essential for brands today," said Peter Bray, Founder and Executive Creative Director of Bray & Co. "Creative doesn't exist in isolation anymore, and media isn't just distribution. The strongest work happens when those disciplines are built together from the start. Sophia brings that integrated thinking in a way that immediately elevates our offering."

In her role as Managing Director, Pellettiere will work across creative, strategy, and media, helping guide both the work and the teams behind it. She will play a central role in shaping brand platforms, integrated campaigns, and full-funnel systems that maintain clarity, consistency, and emotional impact across paid, owned, earned, and retail environments.

"What attracted me to Bray & Co is the belief that ideas should be designed holistically," said Pellettiere. "When creative and media are developed together, brands don't just show up more often, they show up more meaningfully. That's how you rise above."

Pellettiere's appointment reflects Bray & Co's broader philosophy of building senior, integrated leadership rather than siloed departments. As brands seek partners who can balance long-term brand building with real-world performance, the agency continues to invest in leaders who can connect strategy, creativity, and execution.

"Sophia strengthens how we think, how we operate, and how we show up for our clients," Bray added. "She brings clarity across creative and media, and that makes the work better at every level."

The hire comes during a period of continued momentum for Bray & Co, as the agency expands its integrated offering across CPG, technology, B2B and consumer brands, helping them rise above categories defined by sameness and short-term thinking.