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Bray & Co Appoints Creative Directors Stefan Danielski and Martin Schneider to Strengthen B2B and Consumer Creative Firepower New York, NY —  Bray & Co today announced the appointment of Stefan Danielski and Martin Schneider  as Creative Directors, a seasoned creative partnership that brings deep experience across B2B, technology, and consumer brands. The hire reflects Bray & Co’s continued investment in senior talent and its commitment to helping brands rise above increasing

Detroit, MI — January 2026 —  In the days following its debut at the Detroit Auto Show , the DarkSky One , the concept car created by Bray & Co for DarkSky International , begins generating a level of earned media attention rarely seen for a nonprofit-led campaign, particularly one rooted in environmental advocacy. What makes the reaction notable is not just volume, but breadth. Coverage spans automotive, design, technology, environmental, and marketing press, signaling that

Detroit, MI — January 2026 —  Bray & Co launches DarkSky One , a fully realized concept car created for DarkSky International , at the Detroit Auto Show , using the world’s most visible automotive stage to reframe a global environmental issue that has long struggled to break through public consciousness. DarkSky One is not a prototype for production, nor is it an exercise in automotive branding. It is a purpose-built concept designed to do something more ambitious: make light

Bray & Co Appoints Sophia Pellettiere as Managing Director to Strengthen Integrated Creative and Media Leadership New York, NY —  Bray & Co today announced the appointment of Sophia Pellettiere as Managing Director , reinforcing the agency’s integrated creative and media model and its continued focus on helping brands rise above increasingly crowded and performance-driven categories. Pellettiere brings a rare combination of creative instinct, media fluency, and leadership exp

New York, NY — October 2025 —  Bray & Co returns to the Advertising Week New York  stage as part of a session tied to DarkSky  and Kevin Bacon’s Six Degrees organization , contributing to the Purpose Produced  initiative, a program focused on using creativity and storytelling to drive awareness for social and environmental causes. The second appearance marks a shift in context, but not in point of view. Where Bray & Co’s earlier presence at Advertising Week centers on categor

New York, NY — October 2025 —  Bray & Co takes the stage at Advertising Week New York  alongside Fidium Fiber, using the forum not to unveil creative work, but to challenge how utility and service brands think about creativity, differentiation, and effectiveness in categories long dominated by sameness. The session arrives at a moment when many senior marketers are questioning whether the operating assumptions that have defined utility marketing for years are still serving th

New York, NY — March 2025 —  Bray & Co’s selection as Creative Agency of Record for Fidium Fiber  begins to generate industry conversation, reflecting a broader shift in how utility and service brands are rethinking the role of creativity in driving growth. While no creative work has yet been developed or launched, the appointment itself is notable. Internet service remains one of the most commoditized categories in marketing, with brands competing largely on identical claims

New York, NY — February 2025 —  Bray & Co is selected as Creative Agency of Record for Fidium Fiber  following a competitive pitch, marking the beginning of a new creative partnership for the fast-growing fiber internet brand as it looks to differentiate in one of the most crowded and commoditized categories in marketing. Internet service is a category defined by parity. Speed, reliability, and price dominate the conversation, yet nearly every brand makes the same promises us

New York, NY — January 2025 —  Bray & Co announces the opening of its first physical office, The Inspo Hub , marking a significant milestone for the independent agency as it continues to scale while maintaining its senior-led, creativity-first approach. Located in New York City, The Inspo Hub is conceived not as a traditional agency office, but as a flexible space designed to support collaboration, creativity, and cultural connection. The opening reflects Bray & Co’s belief t

New York, NY — March 2024 —  Bray & Co is named to Adweek’s Fastest Growing Agencies list for the third consecutive year , reinforcing the agency’s position as one of the most consistently growing independent firms in the U.S. at a time when sustained growth has become increasingly difficult to achieve. The recognition, published by Adweek , arrives in a market defined by contradiction. Brands have more tools, more platforms, and more data than ever before, yet many struggle

New York, NY — March 9, 2024 —  Bray & Co announces the addition of three new clients, continuing a period of sustained growth for the independent advertising agency following its recognition as the fastest-growing small agency in the United States. The new client roster includes Teremana , Burton , and Portland Syrups , underscoring Bray & Co’s ability to partner with brands across categories while delivering work designed to stand out and perform. “These wins aren’t about s

New York, NY — February 2024 —  Bray & Co continues to build momentum as brands increasingly seek agency partners capable of helping them rise above crowded categories while still delivering measurable effectiveness. The momentum is visible across multiple fronts. Industry coverage in Adweek , Campaign US , and Indie Agency News  reflects a growing conversation around agencies that are rejecting siloed models in favor of integrated creative, media, and strategy. At the same t

New York, NY — January 2024 —   Peter Bray , Founder and Executive Creative Director of Bray & Co, is featured in Authority Magazine , where he shares a clear and timely perspective on the state of modern marketing, the erosion of distinctiveness across categories, and why creativity, when properly designed to work in the real world, remains the most effective growth lever brands have. The feature appears as part of Authority Magazine’s ongoing coverage of leaders challenging

New York, NY — December 2023 —  Bray & Co’s integrated creative, media, and strategy work for The Better Fish  begins to earn recognition across food, retail, and marketing trade press, including coverage and commentary in Progressive Grocer , NOSH , and broader industry discussion reflected in Adweek  and Campaign US  editorial trends focused on category disruption and brand-led growth. The recognition is notable not because of scale or spend, but because of intent. In a cat

New York, NY — November 2023 —  Bray & Co launches an integrated creative, media, and strategy platform for The Better Fish , designed to help the brand rise above one of the most crowded, confusing, and indistinguishable categories in modern grocery. Seafood is a category full of inherent advantage, nutrition, sustainability, provenance, and story, yet much of its marketing fails to capitalize on any of it. Instead, brands compete through dense credentialing, interchangeable

New York, NY — October 2023 —  Bray & Co has been selected as creative, media, and strategy partner for The Better Fish , marking the beginning of a fully integrated engagement designed to help the brand rise above one of the most crowded and indistinguishable categories in modern grocery. Seafood is a category rich in story, nutrition, and environmental impact, yet much of the marketing within it looks and sounds the same. Claims around sustainability, sourcing, and health b

New York, NY — September 2023 —  Bray & Co launches “Keep America Cool,”  Portacool’s first-ever national brand platform, marking a decisive shift from functional messaging to emotionally driven brand leadership. The platform is born from a simple realization: Portacool’s greatest strength is not its product specifications, it is the role the brand plays in people’s lives. From warehouses and workshops to job sites and factories, Portacool enables work to continue when condit

New York, NY — August 20 2023 —   How much of the marketing budget should go towards brand building versus activation and acquisition? Is it a 70 / 30 split? 80 / 20? It’s the question that marketers grapple with and often then have to justify their answer. Now, Bray & Co  has combined AI with the work of Binet and Field and over ten thousand data points to create a platform that will give that answer to every marketer, regardless of the type of brand they work for. The Monol

New York, NY — June 2023 —  Bray & Co has been selected as Agency of Record, both creative, media and strategy, for Portacool as part of a competitive pitch, marking a pivotal moment for the heritage cooling brand as it actively redefines how it shows up in an increasingly competitive and commoditized category. Portacool operates in a market where most brands compete on the same variables: specifications, durability, price, and availability. While those factors matter, they

New York, NY — May 2023 —  Bray & Co was recognized by industry publications as a leading independent agency , reinforcing its position as a partner built for brands navigating complexity, competition, and rising expectations. In an industry shaped by consolidation, independence has become more than a structural choice. It has become a strategic one. For Bray & Co, independence allows the agency to operate without layers, without competing priorities, and without the pressure