SEPTEMBER 2024 | TEREMANA TEQUILA SAYS ‘SALUD’ ENTERING COLOMBIA MARKET

BOGOTÁ, COLOMBIA — Sep 16, 2024 — Teremana Tequila, the ultra-premium, small-batch tequila founded by Dwayne “The Rock” Johnson, has officially landed in Colombia. As one of the most vibrant spirits markets in South America, Colombia marks a significant milestone in Teremana’s global expansion. To celebrate the launch, marketing partner Bray & Co has rolled out ads and social posts.

The brand’s entry into Colombia focuses on its core principles of "Mana"—good energy, community, and gratitude. By connecting the spirit of Mexican craftsmanship with the colorful traditions of Colombia, Teremana tequila aims to become a staple for heartfelt celebrations and moments of togetherness from Bogotá to Medellín. 

A Message from the Founder

“I am so excited to finally bring Teremana Tequila to the beautiful country of Colombia,” said Johnson. “Colombia is a place of incredible passion and heritage, and it is a privilege to ‘Share the Mana’ with you all. Whether you’re celebrating at the Carnival of Barranquilla or enjoying a quiet moment with friends, I hope Teremana brings a little more good energy to your table. Salud, my friends!” 

What’s Ahead

Johnson has plans to keep expanding globally and bring more mana-ful moments to the world. Fans have voiced their desire for Teremana from many countries and the brand is looking forward to meeting this demand.