AUGUST 2024 | TEREMANA TEQUILA LAUNCHES DOWN UNDER

SYDNEY, AUSTRALIA – Aug 19, 2024– Teremana Tequila, the ultra-premium, small-batch tequila founded by Dwayne “The Rock” Johnson landed in Australia in July. 

Their marketing partner Bray & Co contributed creative across media for launch, as Teremana enters one of the world’s fastest-growing tequila markets. Johnson made the journey to personally kick off the tequila’s availability. 

The brand’s expansive launch is being driven by strong partnerships with Australia’s leading bars and retail stores, including Dan Murphy’s, BWS, Liquorland, First Choice Liquor, Vintage Cellars and in all good, independent retailers.

A Toast from the Founder

“I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver it to people around the world,” Johnson shared. “Mana is at the heart of everything we do, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to ‘Share The Mana’ with Australia is a privilege. Cheers, my friends!”

Teremana, which translates to “spirit of the earth,” is built on the core ethos of “Mana”—good energy, community, and doing things the right way. This guiding principle is reflected in the quality of the tequila:

• Handcrafted Process: The tequila is made in the Jalisco Highlands, starting with 100% Blue Weber agave, which is slow-roasted in traditional brick ovens and distilled in small copper pot stills. Johnson aimed to create the “highest quality, best-tasting tequila out there”.

• Core Offerings: The portfolio includes Teremana Blanco, noted for its citrus notes and smooth finish; Teremana Reposado, which is aged in bourbon barrels for a rich, warm finish with a touch of oak; and Teremana Añejo, described as complex and sophisticated.

  
  

Australian consumers are invited to grab a bottle for their next barbecue or ask their favorite bartender to shake up The People’s Margarita with Teremana.