AUGUST 2024 | BRAY & CO HELPS TEREMANA TEQUILA BRING THE “SPIRIT OF MANA” TO THE UK

LONDON, UK — Aug 12, 2024 — Teremana Tequila, the premium small-batch tequila founded by Dwayne "The Rock" Johnson, has officially expanded sales into the United Kingdom. This follows significant demand from fans and tequila connoisseurs alike. With Bray & Co as their agency partner, announcements and ads have rolled out across media, including social with special messages from the founder. 

The rollout began with Teremana Blanco and Reposado tequilas in June and now includes Teremana Anejo at Selfridges. To introduce the brand across the pond, a monthlong pop-up will offer tastings three times a week. This represents the spirit of community the brand embodies, as they ‘Share the Mana’.

Built on the principles of "Mana"—good energy, gratitude, and doing things the right way—Teremana is handcrafted in the Highlands of Jalisco, Mexico. 

The brand's entry into the UK market follows a period of explosive growth where it outpaced category trends by 42%. This growth was fueled by marketing campaigns strategically created by Bray & Co establishing the tequila brand’s authenticity.

A Message from the Founder

“To now be able to ‘Share the Mana’ with the UK is a privilege and marks a new chapter for us in creating this legacy brand I envisioned,” Johnson said. “The UK is a special place for me, and I can’t wait to ‘Share the Mana’ over many Teremana toasts in years to come.”

Expanding Retail Footprint

Building on its momentum at Selfridges, Teremana is set to expand its distribution to other leading UK retailers, including Tesco, Waitrose, and Sainsbury’s.  with the goal of becoming the #1 tequila at Tesco this year. This expansion ensures that fans across the country can easily find Teremana for their home celebrations, barbecues, and gatherings with friends and family.