Case Study
Teremana Holiday
Teremana Holiday campaign generated 10,000+ stories.
Challenge
The spirits industry leans hard into loud, high-pressure holiday marketing, while the real tension for consumers is a quieter one: the awkwardness of showing up to a gathering when the host insists, "Don't bring anything!"
Creative Solution
We created the "Don't Bring Anything" Kit, a physical, all-in-one cocktail kit that let guests technically follow the host's rule while still arriving with something meaningful: a bottle of Teremana.
Results
The campaign generated over 10,000 stories and was shortlisted for two categories at the 2025 New York Festivals Advertising Awards, turning a seasonal moment into a cultural one.
The Challenge
Teremana Holiday campaign generated 10,000+ stories.
The Approach
Integrated Campaign · Social · Creative
The Result
10,000+ stories generated
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