Case Study
Retold
One big idea brought in a year's worth of sales in one day!
Challenge
Despite building a genuinely useful clothing take-back and recycling service, Retold struggled to connect with a fast-fashion audience whose habits, constant buying, "haul" culture, ran directly against the brand's mission, and sales had stagnated after three years in business.
Creative Solution
We flipped the script on the "haul video" culture driving fast fashion purchases, asking Instagram, TikTok and YouTube creators to reverse their usual routine and put clothes back in for one day. We chose Boxing Day, a date unclaimed by any other brand, to own a new cultural moment entirely.
Results
The campaign drove a 3,200% increase in sales versus Retold's previous best-ever day, with a 30%+ lift to median daily sales volume sustained more than six months later.
The Challenge
One big idea brought in a year's worth of sales in one day!
The Approach
Brand Strategy · Creative · Activation
The Result
A year of sales in one day
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