Case Study
Brooklyn Brewery
Our multi-year Brooklyn Brewery work.
Challenge
During Pride Month, most brands make token gestures of allyship that cost them nothing, making it hard for a genuine long-time supporter like Brooklyn Brewery to stand out or be taken seriously.
Creative Solution
We deliberately targeted red states on Instagram with an uncompromising message of LGBTQ+ solidarity, explicitly stating that people who don't support the community shouldn't drink Brooklyn Brewery beer, even at the risk of losing sales.
Results
The campaign drove an unprecedented volume of meaningful, unsolicited responses and helped grow Brooklyn Brewery's unprompted brand awareness by 21%.
The Challenge
Our multi-year Brooklyn Brewery work.
The Approach
Brand Strategy · Creative · Integrated Campaign
The Result
Multi-year partnership
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