March 2023 | Bray & Co Named One of Adweek’s Fastest Growing Agencies in the U.S.

New York, NY — March 2023 — Bray & Co has been named one of Adweek’s Fastest Growing Agencies in the United States, recognition that reflects more than financial momentum. It marks the continued rise of an agency built to help brands stand out, stay relevant, and perform in categories increasingly defined by sameness.

The recognition comes at a time when growth in marketing is harder to earn than ever. Media costs continue to rise. Attention is fragmented. Performance pressure pushes many brands toward short-term tactics that optimize for efficiency but erode distinctiveness. In that environment, standing out has become the most valuable and most difficult advantage a brand can build.

Bray & Co’s growth has been driven by a clear point of view: brands don’t grow by blending in. They grow by rising above the expectations of their category and delivering work that people actually notice, remember, and choose.

“We’ve been very intentional about the kind of agency we’re building,” said Peter Bray, Founder and Executive Creative Director of Bray & Co. “We’re not interested in growth that comes from volume or churn. We’re interested in growth that comes from helping brands become more meaningful and more effective at the same time.”

Over the past several years, Bray & Co has partnered with brands operating in highly competitive environments where functional differentiation alone is no longer enough. Across food, beverage, retail, technology, and service categories, the agency has helped clients move beyond category conventions and develop brand platforms that create emotional distinction and commercial impact.

A defining element of Bray & Co’s approach is its fully integrated creative and media model. Ideas are not developed in isolation and handed off to media as an afterthought. Instead, creative, media, and strategy are built together from the start, ensuring that ideas are designed to perform in the real environments where people encounter them.

This integration has allowed Bray & Co to help brands make smarter media investments, reduce waste, and increase effectiveness by focusing on memorability and meaning rather than volume alone. In crowded feeds, on crowded shelves, and across crowded categories, the work is built to rise above.

“For us, effectiveness starts with being remembered,” Bray added. “If people don’t notice you or feel something about you, no amount of optimization will fix that. Creativity is what unlocks effectiveness, and media is how you scale it.”

The Adweek recognition reflects a broader shift in what marketing leaders are looking for in agency partners. As expectations rise, brands are increasingly seeking agencies that can balance long-term brand building with real-world performance, without forcing a trade-off between the two.

Bray & Co’s growth signals confidence in a model that prioritizes senior leadership, creative ambition, and accountability. It’s an agency designed not just to keep up with change, but to help brands rise above it.