April 2023 | Bray & Co Ranks #10 on Adweek’s Annual Fastest Growing Agencies List

New York, NY — April 2023 — Bray & Co ranked #10 on Adweek’s Annual Fastest Growing Agencies list, placing the independent agency among the fastest-growing firms in the country during a year when growth itself was under scrutiny.

The ranking arrived in a market defined by contradiction. Brands were under pressure to prove short-term performance, yet increasingly aware that over-optimization was eroding distinctiveness. Budgets were tightening, but expectations for results were rising. Many agencies responded by chasing efficiency at all costs. Bray & Co took a different path.

The agency’s rise into the top 10 was driven by a belief that growth doesn’t come from doing more, it comes from doing what others won’t. Standing out. Building meaning. And ensuring creativity and media work together to drive real outcomes.

“Growth only matters if it’s sustainable,” said Peter Bray, Founder and Executive Creative Director of Bray & Co. “We’ve been focused on helping brands earn attention, not rent it. When brands rise above their category, performance follows.”

Bray & Co’s model rejects the false trade-off between brand and performance. Creative ideas are developed with media context in mind, ensuring they are built to work in feeds, on shelves, across screens, and in moments where decisions are actually made. This approach has helped clients avoid the trap of short-term gains that come at the expense of long-term brand value.

Across a range of competitive categories, the agency has helped brands shift away from functional parity toward emotionally resonant platforms that scale. These platforms don’t just generate awareness, they improve efficiency by making media work harder through memorability and relevance.

The #10 ranking also reflects Bray & Co’s senior-led structure. Rather than expanding through layers, the agency has invested in experienced leadership that stays close to the work. This ensures strategic clarity, faster decision-making, and accountability at every stage of the process.

For marketing leaders evaluating agency partners, the ranking signals more than momentum. It reflects a way of working that aligns with the realities brands face today: crowded categories, rising costs, and the need to deliver effectiveness without sacrificing ambition.

As expectations continue to rise, Bray & Co’s position in the top 10 underscores a simple truth. The agencies that grow are the ones helping brands rise above sameness, not chase it.