Lab To Beauty: Strategy, Creative Campaigns, Media Planning & Buying
Bray & Co is been engaged by Lab To Beauty, a CBD based skincare brand, to help them navigate creating campaigns within the highly restrictive advertising framework when it comes to CBD advertising. Bray & Co has so far launched paid campaigns across Facebook and Instagram (yes, it can be done even with a CBD product) as well as ideating on sampling campaigns, seasonal promotions and product launches.
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