It’s the challenge we hear time and time again from our spirits partners—how do you strike the right balance between brand building for long-term growth and activation for immediate results?
At Bray & Co, we don’t just understand this tension
—we’ve built our reputation on solving it.
Built on thousands of data points, business analytics, and a deep understanding of both media and creative synergy, Bray & Co’s proprietary tool, The Monolith™, uses multiple category analysis, hard data, and human psychology to evaluate your brand’s unique situation and competitive landscape. It then calculates how to best allocate your marketing budget between long-term brand development and short-term demand generation.
Your First Step to Smarter Marketing, On Us
How The Monolith™ Works For You
It’s not just about spending more or less; it’s about spending smarter. More than a formula, it’s a proven recipe for building brands that sell today and scale tomorrow.
The Monolith addresses the complexities of today’s market, enabling companies to make every dollar spent on advertising accountable.
Sophisticated algorithms synthesize business, media, economic, and attention data.
Delivers a nuanced view of the competitive landscape.
Enables unmatched precision in optimizing strategy.
Discover Your Brand’s Ideal Marketing Mix
To make this process even easier, we’ve reduced a complex challenge to 10 quick questions to unlock exactly how your marketing stacks up and how you can scale smarter starting today.